FOUNDER & PRINCIPAL / ALLIED SPEECH THERAPY AIDE

Sherlyn is an experienced vocal coach with a strong reputation in the music industry since 2001 for producing outstanding performance artistes.

She is also an allied health speech therapy aide and a certified phonics instructor, continually enhancing her vocal pedagogy through research and learning. Sherlyn holds credentials from LSVT, Trinity Guildhall, and the London College of Music, and has trained under experts like Dr. Peak Woo, Dr. Shelagh Davis, Dr. Radika SR, and Jeannie Lovetri.

Her work includes backing vocals for artistes such as JJ Lin, 林凡, and 郁可唯, and developing vocal training programs for record labels Ocean Butterflies and AC Music. She has also served as an adjunct trainer/lecturer for SMU and ITE Singapore.

Notable coaching projects include coaching and working with figures like Golden Horse Award Actress 李冰冰, By2, Minister Baey Yam Keng, Mrs. Elaine Saverin, and former Deputy Secretary at Ministry of Home Affairs, Mr Raja Kumar. With this diverse experience, Sherlyn founded The Singing Loft to provide high-quality coaching for aspiring vocalists.

SENIOR VOCAL COACH

Yvonne holds a Licentiate Diploma (LLCM) in Popular Music Vocals from the London College of Music and a Level III certification in Somatic Voicework™ teaching pedagogy. She is also a certified phonics instructor, bringing over a decade of experience as a coach, singer, and concert backup vocalist.

She has collaborated with artists such as 彭佳慧, 卓文萱, 赖铭伟, 戴爱玲, and 小钟, contributing to their musical projects and performances. Yvonne served as a senior vocal coach at AC Music Entertainment, preparing new artistes for album recordings and live performances.

Her experience extends to teaching at prestigious institutions in Singapore, including the National University of Singapore, Singapore Management University, and Hwa Chong International School, where she mentored and developed young vocalists.

Yvonne is recognised for her expertise and dedication, making her a sought-after vocal coach in the industry.

ACOUSTIC / ELECTRIC GUITAR

Jessel is a seasoned musical director and guitarist with extensive experience in the industry. He has collaborated with local production companies like Awakening Productions and White Noise Music, contributing his skills to a variety of projects, including films and TV series such as Code of Law. As a music arranger and producer, Jessel has worked with numerous local artists, bringing a meticulous attention to detail to every project.

His expertise extends beyond guitar coaching, encompassing music production and arrangement, which equips him with a comprehensive understanding of the music industry. Jessel emphasises the importance of correct techniques, precision, and consistent practice for developing skilled guitarists, believing that these elements are crucial for excellence. His dedication to refining his teaching methods is driven by a commitment to his students' growth in both musicality and confidence. This passion is evident in his continuous efforts to inspire and guide aspiring musicians to new heights.

MULTIPLE DISCIPLINES

Shizuka began music lessons at a young age, receiving extensive training from institutions like the Music Teachers' Association in California, USA, where she earned a Merit Certification for her vocal and piano coaching skills. This early exposure to music laid a solid foundation for her teaching career, helping her develop expertise in both performance and pedagogy.

In addition to her Merit Certification, Shizuka holds a Diploma in Music and Audio Technology from Singapore Polytechnic, enhancing her technical music skills. She is a certified vocal coach for the Adaptive Voicework™ pedagogy, reflecting her commitment to staying current with advanced teaching methods. Shizuka is also a certified phonics instructor, supporting students’ speech development alongside music training.

Her background in music production, audio technology, and vocal coaching allows Shizuka to offer comprehensive guidance, covering vocal techniques and music production. She has helped many students achieve excellent results in graded music exams, showcasing her ability to tailor her teaching to each student's needs.

STUDIO PRODUCTIONS

JC began his professional music journey in 2016 and has since become an accomplished songwriter. Specialising in Mandopop, electronic, and R&B production, he is dedicated to crafting songs with his distinctive signature sound, which has gained widespread recognition.

As a member of the Bertyverse team, JC works closely with renowned songwriter and producer Hubert Ng. Together, they have created Mandarin theme songs for blockbuster films such as Spiderman, Transformers, and Aquaman, cementing JC’s reputation as a versatile producer who resonates with diverse audiences.

Over seven years, JC has collaborated with esteemed artists such as 林凡, 陈势安, 楊培安, and 张杰. His commitment to excellence continues to shape his contributions to the music industry.

With these experiences, JC aims to share his knowledge and passion, inspiring the next generation of singers and songwriters.

MULTIPLE DISCLIPLINES

With over 20 years of experience in live music performance, Simon has showcased his versatility in concert halls, clubs, lounges, cafes, and outdoor settings. His career includes collaborations with artists like Corrine May, Bob Fitts, and Mia Lee, highlighting his musical expertise.

Simon is also an experienced music producer and songwriter with over a decade of work. He has contributed to TV commercials, music albums, and jingles for both local and international clients, including brands such as Fisherman's Friend, Kaplan, Snapple, and Changi Airport, demonstrating his versatility in the industry.

In addition to his performance and production work, Simon teaches a range of music disciplines, including Popular Music Theory, Pop Piano, Keyboards, Guitar, Jazz Piano, Bass Guitar, and Music Production & Recording. He tailors his methods to suit each student’s needs, helping them excel in exams and build strong musical skills. Simon’s dedication to education and vast experience make him a highly sought-after instructor.

CHILDREN ENRICHMENT - CLEF MUSIC

Lee Sang is a passionate music educator and performer dedicated to sharing the joy of music. As the director of Clef Music Pte Ltd, which she co-founded in 2017, she has guided students of all ages, from 4 months to 80 years old. Her expertise lies in creating engaging lessons that encourage active participation and motivation. Since 2014, Lee Sang has conducted nationally accredited training programs for preschool teachers, empowering them to integrate music into their teaching. Her approach emphasises creativity, exploration, and fun.

At Clef Music, they believe music has the power to transform lives. Their mission is to provide a nurturing environment that fosters creativity, confidence, and a lifelong love of music. With a commitment to excellence, innovation, and community, Lee Sang continues to inspire and empower future generations of music lovers. Her journey with Clef Music has been enriching, and she looks forward to continuing her impact on students' lives.

VOCAL

Shirley's music career began in 2007 when her original composition reached the finals of Mediacorp’s nationwide songwriting competition, “S-Pop,” where she won Best Lyrics. This accolade marked the start of her music career.

Since then, Shirley has performed at notable events, including Mediacorp Radio Station Love 97.2FM’s Unplugged Live, Mediacorp Channel U’s 《音乐格斗场》 Music In The Air variety show, Red and White Flag for Resorts World Sentosa, and Rhapsody de Focus at the Esplanade.

In addition to her performance career, Shirley has contributed as a vocal coach, working with finalists in Channel U’s Giant Hypermarket’s Star talent competition in 2011 and teaching students at institutions like Nan Chiau Secondary School and Singapore Management University’s Music Interactive Club.

With her extensive industry experience, Shirley is committed to nurturing young talent and helping aspiring artists develop their skills.

MUSIC PRODUCER - AMMOBOX PRODUCTIONS

Jaydos is a multi-instrumental songwriter, music producer, and arranger. Starting his musical journey at 14, he became proficient in guitar, drums, keyboards, and bass guitar, with the bass as his primary instrument.

In 2010, he received a scholarship from the Media Development Authority of Singapore to pursue a Bachelor’s in Creative Technology, majoring in Audio Engineering & Sound Production at JMC Academy in Melbourne, Australia.

Jaydos has written, arranged, and produced songs for artists across the Asia-Pacific region, including Della 丁噹, 鬼鬼 吳映潔, 李紫婷 Mimi, SING女团, 張碧晨 Diamond Zhang, MC耀宗, 孫盛希 Shi Shi, and 呂薔 Amuyi, among others.

In 2016, he co-wrote and produced 《為夢想閃耀 - Shine On》 with Derrick Hoh 何維健 as the theme song for The Dream Coders《夢想程式》, aired on Mediacorp’s Channel 8 in 2017. and was nominated for Best Theme Song at the Star Awards 2018. He currently runs his own publishing company, Ammobox Productions, represented globally by Sony Music Publishing.

VOCAL / 高雄

幼年時期，Doris 展現了對音樂的濃厚熱愛，自六歲起便開始學習鋼琴和唱歌。她從小就被挑選加入合唱團，並積極參與各類音樂演奏和歌唱比賽。除了在教會擔任音樂課程及歌唱訓練的教師，她還擔任過比賽的評審。Doris 深信，唱歌不僅能帶來心情的愉悅、釋放壓力，還能有效地表達情感，因此她視其為人生中不可或缺的興趣。她堅信每個人都有獨特的聲音，並通過專業的訓練，人人都能夠自由地享受歌唱的樂趣，並獲得真正的滿足。

目前，Doris 在台灣高雄專注於幼兒聲音發展和流行音樂歌唱的教學工作。她致力於幫助孩子們通過有趣和互動的方式學習音樂和英語，並結合STEAM多元化的教學方法，讓孩子們在遊戲和學習中掌握歌曲。此外，她也在國中生的流行音樂社團中擔任教師，幫助青少年通過唱歌舒緩心理壓力，並培養他們對音樂的熱愛。她的教學旨在協助學生在音樂選擇上具備辨別能力，最重要的是讓學生喜愛自己的聲音，從而找到獨一無二的自信和成就感。Doris 的教學不僅注重技術的提升，更關注學生的情感發展和自我肯定，力求每位學生都能在音樂的世界中找到屬於自己的位置。